About

Shannon Jackson Public Relations provides media relations and strategic communications services to companies in a wide range of industries including hunting and shooting/outdoor sports, healthcare, technology and financial services sectors. SJPR has a proven track record of distilling key messages and customizing media pitches for maximum coverage, often working with other advertising and public relations agencies to assist with their client work as needed.

Company founder Shannon Jackson is a former television news reporter who began her communications career as a research assistant for ABC News in London, England where she developed stories for World News Tonight, Nightline and Good Morning America. The knowledge gained from her broadcast journalism experience and subsequent work with larger advertising and public relations firms has helped her craft successful strategic communications strategies and campaigns for more than 20 years. The results: positive coverage for clients online, in key trade publications and major national news outlets such as The Wall Street Journal, USA Today, New York Times, Washington Post, Forbes, NPR, CBS Sunday Morning, Discovery Channel Canada, National Geographic TV and Dateline NBC among others.

Shannon works closely with the companies she represents - from the chairman and CEO to the internal marketing and communications department and beyond - becoming a trusted part of the team to achieve the company's communications objectives.