Client Work

The following is a snapshot of client work over the years:


SJPR was retained by SIG SAUER in early 2014 to help launch the company’s Elite Performance Ammunition line and handle ongoing media relations for all ammunition products.


In late 2012, Meopta USA retained SJPR to handle media relations for the Meopta sports optics line in the United States and assist the company with its overall strategic communications planning.

Carl Zeiss Sports Optics

Shannon Jackson led the public relations efforts of the Carl Zeiss Sports Optics North America division from late 2000 – late 2012. During this time, the company won more than two dozen industry awards from magazines such as Outdoor Life, Field & Stream, Sporting Classics, Petersen's Hunting and Gray's Sporting Journal.

Shannon spearheaded the Zeiss Search for the Ivory-billed Woodpecker in early 2002 - a project that garnered international attention. Media coverage included the front page of the U.S. edition of the Wall Street Journal (and coverage in its Asia and Europe editions), multiple articles in USA TODAY, the New York Times and Washington Post to name a few newspapers that covered the story in depth. In all, the search generated more than 250 newspaper and magazine articles that reached more than 62 million people worldwide. Broadcast coverage included NPR, CBS Sunday Morning, Discovery Channel Canada and National Geographic TV. Interest in the search was so intense that many news organizations had to be turned away. SJPR won "Best in Show" at the Virginia Public Relations Awards in 2003 for the Zeiss Search for the Ivory-billed Woodpecker in addition to a Medallion Award and Merit Award. Zeiss also recognized Shannon's efforts with the Zeiss President's Award for Outstanding Professional Excellence in Public Relations.

Richmond Ambulance Authority

SJPR has provided media- and customer-relations services for this world-class EMS system since 1993. In this role, Shannon has worked with local and national news organizations, including crews from Dateline NBC and 20/20 that have come to Richmond to profile the city's exceptional EMS system.

Blue Edge Capital, LLC

Retained to help launch this independent investment management firm serving private investors, family offices, foundations and endowments, and institutional investors.

Spearheaded media relations for this application service provider for the financial services industry. Financeware's flagship product,, was named 'Best of the Web' by Forbes and has also appeared in The Wall Street Journal, Business Week and numerous trade publications.

White Oak Semiconductor

Retained to help with the grand opening of White Oak's $1.5 billion manufacturing facility.

Signet Bank

Retained to help with the multiple communications aspects of the bank's multi-million dollar restructuring in 1997. Responsibilities included employee communications, advertising, and community and media relations. As part of the communications team, Ms. Jackson also helped in the intensive media training of the bank's chairman, president and chief financial officer prior to the analysts presentation on Wall Street. She also scheduled one-on-one interviews for the chairman with media such as The Wall Street Journal, Washington Post, Reuters, and the American Banker. Ms. Jackson's role continued through the Signet/First Union merger where she worked closely with the First Union communications team to facilitate external and internal communications.

Arnold Finnegan Martin

McDonald's, Chippenham Medical Center, Virginia Power, Riggs National Bank